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The Full Story
Museum of Art and Photography, Bangalore
Large and varied collection spanning several genres of art, photography, textiles and design, predominantly from the Indian subcontinent.
MAP’s mission is to take art and culture to the heart of the community, making it accessible to diverse audiences, and to create a museum-going culture that encourages people to experience art and heritage in new ways.
MAP Online
The Brief
Enabling strong digital & physical engagement models and a widely supported membership structure for MAPs target audience, with the aim of cementing MAP as a hub for arts & culture for Indians globally.
Approach and Activities
Approach and Activities
Large and varied collection spanning several genres of art, photography, textiles and design, predominantly from the Indian subcontinent.
MAP’s mission is to take art and culture to the heart of the community, making it accessible to diverse audiences, and to create a museum-going culture that encourages people to experience art and heritage in new ways.
Website Analytics
Based on Google Analytics data assessment, this section captures website visitor data, visitors’ demographic and high level interest categories.
Heuristic Analysis of existing website
Primary Research Overview
Engagement models
Emerging Archetypes
Experience principles
Growth enablers
Overall outcome :
Digital creative output
Starting digital is MAP's core strength and to leverage this, there is opportunity to create high quality digital creative output for the curated artworks for more immersive user engagement.
Starting digital is MAP's core strength and to leverage this, there is opportunity to create high quality digital creative output for the curated artworks for more immersive user engagement.
Starting digital is MAP's core strength and to leverage this, there is opportunity to create high quality digital creative output for the curated artworks for more immersive user engagement.
Starting digital is MAP's core strength and to leverage this, there is opportunity to create high quality digital creative output for the curated artworks for more immersive user engagement.
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Experience high quality artworks from anywhere
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Online video tours
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Real-time live streams
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AR/ VR experiences for at-home & at-physical space experiences
Website redesign
An immersive and non-static landing page
Filters for
easy access
An interactive and personalised filters based on
An engaging interface of collections
MAP PLUS
An immersive art and cultural experience
Nudging users to become member by showing clear benefits
Know more about MAP
